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Advances, Systems and Applications

Table 4 Quotes related to the design of the sales processes (translated by the authors)

From: Current cloud challenges in Germany: the perspective of cloud service providers

ID Quote
P05 According to the traditional sales channels we have built a Web to Sales process. This means that the customer registers himself with us on the platform and can basically setup and use everything on his or her own.
P09 We communicate our offers via the Internet. We have our own homepage where basically everything is presented. We have a blog, we are on different social media channels, Xing, LinkedIn, Twitter, Google Plus, YouTube where we also provide information and work actively. In addition, we have a newsletter and are on these referential cloud marketplaces.
P13 We have a classic channel model which means that we only sell through specialized retailers, resellers and system vendors.