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Advances, Systems and Applications

Table 6 Challenges in sales processes

From: Current cloud challenges in Germany: the perspective of cloud service providers

Challenges
Necessity of improving customers’ cloud understanding, especially regarding the technical and legal aspects, and compliance with this in the sales processes
Provision of a sufficient number of qualified employees and/or an increase in the number of employees in the sales department, along with the need for appropriate technical knowledge among the sales staff
Addressing the appropriate contact person and adapting to the shift of skills and drivers in the user company
Continuous support of business relationships through value-adding and additional services