Fig. 10From: Building consumer trust in the cloud: an experimental analysis of the cloud trust label approachCSP Trust means by condition at Time 1 and Time 2. The figure shows the difference in trust in the CSP between time 1 prior to exposure to the label and time 2 after exposure to the label. As shown, exposure to the positive label led to a slight increase in CSP Trust, whereas exposure to the negative label led to a decrease in CSP TrustBack to article page