Fig. 3From: Building consumer trust in the cloud: an experimental analysis of the cloud trust label approachReliability means by condition at Time 1 and Time 2. The figure shows the difference in the mean perception of reliability between time 1 prior to exposure to the label and time 2 after exposure to the label. As shown, the positive label increased perceptions of reliability, whereas exposure to the negative label reduced perceptions of reliabilityBack to article page