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Advances, Systems and Applications

Journal of Cloud Computing Cover Image
Fig. 4 | Journal of Cloud Computing

Fig. 4

From: Building consumer trust in the cloud: an experimental analysis of the cloud trust label approach

Fig. 4

Functionality means by condition at Time 1 and Time. The figure shows the difference in the mean perception of functionality between time 1 prior to exposure to the label and time 2 after exposure to the label. As shown, exposure to both label conditions reduced perceptions of functionality. However, this effect was far more drastic for the negative label condition, with perceived functionality reducing dramatically

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