Fig. 4
From: Building consumer trust in the cloud: an experimental analysis of the cloud trust label approach
Functionality means by condition at Time 1 and Time. The figure shows the difference in the mean perception of functionality between time 1 prior to exposure to the label and time 2 after exposure to the label. As shown, exposure to both label conditions reduced perceptions of functionality. However, this effect was far more drastic for the negative label condition, with perceived functionality reducing dramatically