Fig. 5From: Building consumer trust in the cloud: an experimental analysis of the cloud trust label approachHelpfulness means by condition at Time 1 and Time 2. The figure shows the difference in the mean perception of helpfulness between time 1 prior to exposure to the label and time 2 after exposure to the label. As shown, the positive label increased perceptions of helpfulness, whereas exposure to the negative label reduced perceptions of helpfulnessBack to article page