Fig. 8From: Building consumer trust in the cloud: an experimental analysis of the cloud trust label approachBenevolence means by condition at Time 1 and Time 2. The figure shows the difference in perceptions of benevolence between time 1 prior to exposure to the label and time 2 after exposure to the label. As shown, exposure to the positive label led to an increase in perceptions of benevolence, whereas exposure to the negative label decreased perceived benevolenceBack to article page