Fig. 9From: Building consumer trust in the cloud: an experimental analysis of the cloud trust label approachIntegrity means by condition at Time 1 and Time 2. The figure shows the difference in perceptions of integrity between time 1 prior to exposure to the label and time 2 after exposure to the label. As shown, exposure to the positive label led to an increase in perceived integrity, whereas exposure to the negative label led to a decrease in perceived integrityBack to article page